{"id":185,"date":"2025-11-03T21:59:33","date_gmt":"2025-11-03T14:59:33","guid":{"rendered":"https:\/\/ska.co.id\/?post_type=product&#038;p=185"},"modified":"2026-01-29T09:55:35","modified_gmt":"2026-01-29T02:55:35","slug":"kewirausahaan-berbasis-budaya-melayu-riau","status":"publish","type":"product","link":"https:\/\/ska.co.id\/index.php\/product\/kewirausahaan-berbasis-budaya-melayu-riau\/","title":{"rendered":"Kewirausahaan Berbasis Budaya Melayu Riau"},"content":{"rendered":"<blockquote data-start=\"376\" data-end=\"477\">\n<p data-start=\"378\" data-end=\"477\"><em data-start=\"378\" data-end=\"477\">Kewirausahaan bukan sekadar usaha mencari keuntungan, melainkan perjalanan membangun peradaban.\u201d<\/em><\/p>\n<\/blockquote>\n<p data-start=\"479\" data-end=\"812\">Buku <strong data-start=\"484\" data-end=\"542\"><em data-start=\"486\" data-end=\"540\">Kewirausahaan Berbasis Budaya Melayu Riau<\/em><\/strong> hadir sebagai rujukan akademik dan praktis bagi mahasiswa, pendidik, peneliti, serta pelaku usaha yang ingin memahami bagaimana nilai-nilai budaya dan kearifan lokal Melayu dapat menjadi fondasi dalam membangun wirausaha yang beretika, berdaya saing, dan berkeadaban.<\/p>\n<p data-start=\"814\" data-end=\"1225\">Melalui dua belas bab yang disusun secara sistematis, buku ini menguraikan perjalanan kewirausahaan Melayu mulai dari <strong data-start=\"932\" data-end=\"1077\">konsep dasar dan etika bisnis, falsafah hidup dan moralitas, inovasi dan digitalisasi, hingga arah masa depan ekonomi berbasis budaya di Riau<\/strong>. Setiap bab dilengkapi dengan <strong data-start=\"1108\" data-end=\"1188\">tujuan pembelajaran, contoh kasus nyata, soal evaluasi, dan referensi ilmiah<\/strong> yang memperkaya pemahaman pembaca.<\/p>\n<p data-start=\"1227\" data-end=\"1634\">Karya ini menggabungkan <strong data-start=\"1251\" data-end=\"1298\">pendekatan ilmiah dan nilai spiritual Islam<\/strong>, yang menempatkan wirausaha bukan hanya sebagai pelaku ekonomi, tetapi juga sebagai agen perubahan sosial. Prinsip-prinsip seperti <em data-start=\"1430\" data-end=\"1486\">amanah, muafakat, kejujuran, dan tanggung jawab sosial<\/em> dijadikan dasar pengembangan model kewirausahaan yang selaras dengan falsafah Melayu: <em data-start=\"1573\" data-end=\"1632\">\u201cadat bersendikan syarak, syarak bersendikan Kitabullah.\u201d<\/em><\/p>\n<p data-start=\"1636\" data-end=\"2069\">Buku ini juga menawarkan pandangan segar tentang <strong data-start=\"1685\" data-end=\"1714\">digitalisasi usaha Melayu<\/strong>, <strong data-start=\"1716\" data-end=\"1751\">inovasi kreatif berbasis budaya<\/strong>, serta <strong data-start=\"1759\" data-end=\"1832\">pendidikan kewirausahaan yang membentuk karakter dan identitas lokal.<\/strong> Dengan bahasa yang komunikatif dan disertai analisis akademik yang kuat, buku ini layak menjadi sumber utama bagi perguruan tinggi, lembaga pelatihan, dan para wirausahawan yang ingin menumbuhkan ekonomi berbasis nilai dan keberkahan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p data-start=\"201\" data-end=\"545\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-186\" src=\"http:\/\/ska.co.id\/wp-content\/uploads\/2025\/11\/Screenshot_29-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\" srcset=\"https:\/\/ska.co.id\/wp-content\/uploads\/2025\/11\/Screenshot_29-211x300.jpg 211w, https:\/\/ska.co.id\/wp-content\/uploads\/2025\/11\/Screenshot_29-719x1024.jpg 719w, https:\/\/ska.co.id\/wp-content\/uploads\/2025\/11\/Screenshot_29-768x1094.jpg 768w, https:\/\/ska.co.id\/wp-content\/uploads\/2025\/11\/Screenshot_29-600x854.jpg 600w, https:\/\/ska.co.id\/wp-content\/uploads\/2025\/11\/Screenshot_29.jpg 778w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><\/p>\n<p data-start=\"201\" data-end=\"545\">Buku ini mengajak pembaca untuk melihat kewirausahaan bukan sekadar upaya mencari keuntungan, melainkan jalan membangun peradaban. Melalui nilai-nilai budaya dan spiritual Melayu, karya ini menghadirkan panduan praktis bagi mahasiswa, pendidik, peneliti, dan pelaku usaha yang ingin menumbuhkan wirausaha beretika, berdaya saing, dan beradab.<\/p>\n<p data-start=\"547\" data-end=\"832\">Dengan pendekatan ilmiah dan nilai-nilai Islam, buku ini menempatkan wirausaha sebagai agen perubahan sosial yang berlandaskan prinsip <em data-start=\"682\" data-end=\"690\">amanah<\/em>, <em data-start=\"692\" data-end=\"702\">muafakat<\/em>, <em data-start=\"704\" data-end=\"715\">kejujuran<\/em>, dan <em data-start=\"721\" data-end=\"744\">tanggung jawab sosial<\/em> sesuai falsafah Melayu: <strong data-start=\"769\" data-end=\"830\">\u201cAdat bersendikan syarak, syarak bersendikan Kitabullah.\u201d<\/strong><\/p>\n<p data-start=\"834\" data-end=\"1091\">Dilengkapi pembahasan tentang inovasi, digitalisasi, serta pendidikan kewirausahaan berbasis budaya, buku ini menjadi rujukan penting bagi siapa pun yang ingin membangun ekonomi bernilai dan berkeberkahan, berpijak pada akar budaya Melayu Riau yang luhur.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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